2023 is the era of technology. Every business is on the internet intending to sell its services and products. There are thousands of businesses on the internet, so how will your products or services stand out? Simple, through proper keyword research tools and planning.
The keyword is the term that a potential customer uses to search for a specific service or product. Use keyword research tools to identify and select the ideal keyword for your business. Keyword research is the process of identifying and analyzing words and phrases that people use to search for products or services online.
These keywords are used to optimize website content, meta tags, and pay-per-click (PPC) campaigns to increase visibility in search engines and drive more targeted traffic to the website. Keyword research is a crucial step in search engine optimization (SEO) and digital marketing.
What is Keyword Research Tools?
Keyword research tools are software programs that help users identify and analyze keywords for their website or PPC campaigns. These tools allow users to see search volume, competition, and cost-per-click (CPC) data for different keywords, as well as generate keyword ideas and suggestions.
Types of keyword research tools:
There are two main types of keyword research tools: free and paid.
- Free keyword research tools are typically basic and offer limited features and functionality.
- Paid keyword research tools, on the other hand, offer more advanced features and can provide more detailed data and analysis.
Both types of tools can be useful, but the choice between a free or paid tool will depend on the specific needs and budget of the user. Some users may find that a free tool is sufficient for their needs, while others may need the more advanced features offered by a paid tool.
Popular Free keyword research tools for marketers and freelancers!
Enough of learning about Keyword research tools, being a digital marketer you already know what it is, however, if you are new then you might need the info. Here in this section, you will read some information about the top free keyword research tool for freelancers and marketers.
When you talk about the free keyword research tool for SEO, the first name that comes to mind is Niel Patel’s Ubersuggest. With Ubersuggest, you can easily get keyword ideas, related keywords, and topics related to your industry.
It also provides a detailed analysis of the competition level of each keyword so that you can choose the right ones for your content. It is an incredibly useful tool for any content writer or online marketer looking to optimize their SEO efforts.
The free keyword research tool allows you three searches per day and views limited information (but enough to give a kickstart).
- Gives a detailed overview of keywords.
- Lets you see the search result of the keyword
- You can see keyword ideas in various forms: Questions, comparisons, prepositions, and even related.
- Gives out keyword ideas and volumes as per your location selected.
- Offers site audit, traffic estimation, and backlinks overview, along with the keyword research tool.
2. Keywords Everywhere
Keywords Everywhere is a keyword research tool that provides search volume, CPC, and competition data for keywords on multiple websites, including Google, Bing, Amazon, and YouTube.
It is available as a browser extension for Chrome and Firefox, and can also be accessed through an API. It’s a paid tool but also offers a free version that allows you to make a certain amount of searches per month. It can be useful for SEO, PPC, and content marketing research.
- Shows keyword suggestions on SERP
- Gives short tail and long tail keyword ideas for the seed keyword
- Also shows Related keywords, and People Also Search For (PASF) keywords
3. Google Trends
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
Google Trends can also show how frequently a particular term is searched for relative to the total search volume across various regions of the world, and in various languages. It also allows you to compare multiple terms at a time.
It’s a free tool and can be used for keyword research, tracking brand mentions, monitoring industry trends, and more. It can be useful for SEO, PPC, Content marketing, and also for market research.
- Amazing UI
- You can compare multiple keywords/terms
- Get keywords in different languages
- Search for keywords based on location
4. SEMrush Keyword Magic Tool
SEMrush Keyword Magic Tool is a keyword research tool that helps users generate long-tail keywords, identify new keywords, and find related keywords. It allows you to see search volume, CPC, and competition data for keywords, as well as related keywords and phrases.
The tool also provides keyword lists and allows you to filter and group keywords by various criteria, such as topic, search volume, and CPC. It also includes a keyword difficulty score that can help users identify keywords that are easier to rank for.
It is a paid tool and can be used for SEO, PPC, content marketing, and more. SEMrush also offers other features such as site audit, backlink analysis, and more that can also be helpful in your digital marketing efforts.
- Get detailed information on keyword suggestions along with KD, CPC, etc.
- Set the location to get the exact match.
- You can see volume and other details for free of the first 10 keywords only.
- Find keywords based on board, exact, related, and phrase match.
5. Ahrefs Free Keyword Generator
Ahrefs Keyword Generator is a keyword research tool offered by Ahrefs, a popular SEO toolset. It helps users generate a large number of long-tail keywords based on a seed keyword, and provides data on search volume, CPC, and competition for each keyword.
The tool also suggests related keywords and phrases and allows you to filter the results by different criteria, such as word count, search volume, and CPC. Ahref’s free keyword generator tool for SEO helps you get the best keyword suggestion with volume and keyword difficulty for up to 10.
Ahrefs also offers other features such as backlink analysis, site audit, and more that can be helpful in your digital marketing efforts.
- No need to login
- Get keyword suggestions along with volume and KD
- Search keywords for different search engines
6. Moz Keyword Explorer
Moz Keyword Explorer is a keyword research tool provided by Moz, a software company that specializes in search engine optimization (SEO) and digital marketing. The tool allows users to research and analyze keywords and their performance to optimize their website’s content and search engine rankings.
Features include keyword difficulty scores, search volume data, and suggested keywords. It also allows users to compare their own website’s performance against competitors and provides information on the ranking potential of specific keywords.
- The free version offers 10 searches per month
- You can add an advanced filter the get the right keyword for your website
- See the volume and SERP result of the same keyword
Answer the Public is a great keyword research tool for content marketers. It helps you discover questions related to your seed keyword by displaying them in an interactive visualization wheel.
You can then sort by topics such as Health, Education, and Shopping to see what questions people are asking related to each subject. The visualizations are helpful when trying to brainstorm content ideas or even create whole pieces based on the questions you uncover.
- Get the long tail keywords for your primary or seed keyword.
- Amazing UI with a wheel to understand better
- From Wh- questions to prepositions and alphabetical, it has it all.
QuestionDB is not exactly a keyword research tool. However, it does provide you with a set of questions related to your keyword. It helps writers and marketers to get the right question addressed in their content.
All you have to do is add the seed words in the search and press enter. You won’t only have a question or two, but a long list of questions that you can add to your content. You can add a short-form keyword or a long-tail keyword and get the question on each one of them. Convert or use them for your next blog topic.
- Gives out questions on a seed keyword
- Achieve topical authority by adding questions
9. Google Ads Keyword Planner
Google AdWords Keyword Planner is a free tool from Google Ads that provides key insights into the potential keywords for your website. It offers information on search volume, competition levels, CPCs, and more to help you find the right keywords for your content.
Additionally, Google AdWords can also be used to identify related keyword phrases and find negative keywords to include in your campaigns. All these features help make it an essential tool for any content marketer’s keyword research needs.
- Helps in creating the ad plan better with ideal keywords
- Best for CPC
- Need to have Google Adword account
10. Keyword Surfer
Keyword Surfer is a free keyword research tool that allows you to analyze the search volume and competition for keywords on Google. It is an extension that you can add to your Chrome browser.
With Keyword Surfer, you can see the estimated search volume for a keyword, as well as related keywords and their search volume. It also shows the CPC (cost per click) of ads related to the keyword and the number of results for the keyword on Google.
Additionally, you can see the top websites that are ranking for the keyword and the estimated traffic they are getting from it. This can help you identify potential competitors and see what kind of content is performing well for that keyword.
It’s a useful tool for those who want to analyze the search volume and competition for a keyword quickly and easily.
- See the keyword suggestions and insights on SERP
- You can use the free outline generator of Keyword Surfer for better results
How to use keyword research tools?
Once you have figured out which free keyword research tool you will be going for, it is essential to understand how to use them. Below given is the standard process of using keyword research tools. The account setup process or keyword finalization process may vary depending on the tool.
Step 1: Setting up and creating an account
First, you will need to set up an account with the keyword research tool of your choice. Many tools offer a free trial or a free version with limited features. Before using a tool, you should familiarize yourself with its interface and features.
Step 2: Identifying and selecting keywords
Once you have set up your account, you can begin identifying and selecting keywords for your website or PPC campaign. You can use the tool’s keyword suggestion feature to generate a list of relevant keywords, or you can enter a seed keyword and the tool will give you a list of related keywords.
Step 3: Analyzing search volume, competition, and CPC
Once you have a list of keywords, you can use the tool to analyze the search volume, competition, and CPC for each keyword. This information will help you identify which keywords are most relevant to your website or campaign and which have the most potential to drive traffic.
Step 4: Generating keyword ideas and suggestions
Many keyword research tools also have a feature that generates keyword ideas and suggestions based on your seed keyword. This can be a helpful way to identify long-tail keywords that you may not have thought of.
Step 5: Tracking keyword rankings and performance
Some keyword research tools also allow you to track the performance of your website or campaign for specific keywords. This can help you identify which keywords are driving the most traffic and which ones need more optimization.
Best Practices for Keyword Research For SEO
Keyword research tools are essential for SEO and digital marketing success. And by following best practices and utilizing the right tools, businesses can improve their search engine visibility and drive more targeted traffic to their website.
1. Identifying long-tail and short-tail keywords
Long-tail keywords are phrases that are more specific and targeted, while short-tail keywords are more general. Identifying and targeting both types of keywords can help you reach a broader audience and drive more targeted traffic to your website.
2. Targeting local keywords
If your business serves a specific geographic area, it’s important to target local keywords. This can help you reach customers in your area and improve your visibility in local search results.
3. Optimizing for voice search
With the increasing popularity of voice assistants, optimizing for voice search is important. This means targeting natural language phrases and questions that people might use when asking a voice assistant for information.
4. Incorporating keywords into website content and meta tags
Once you have identified and selected your keywords, it’s important to incorporate them into your website’s content and meta tags. This will help search engines understand the relevance of your website for specific keywords and improve your visibility in search results.
5. Using keywords in PPC campaigns
Keywords are also important in pay-per-click (PPC) campaigns. By targeting the right keywords, you can reach a more targeted audience and increase the chances of your ads being shown to people who are more likely to be interested in your products or services.
Conclusion on Free Keyword Research Tools
As a content marketer, keyword research is a key component to creating successful content and driving traffic to your site. You can use a free keyword research tool to find the right keywords for your website and optimize your content for search engines.
In this article, you read about the best free keyword generator tools, how to use keyword research tools, and the best practices to follow for the same. Stay tuned to DTechunt for more informative and helpful articles on digital marketing and more.